BREAKBEATCODE
We helped BreakBeatCode get over 100 young people to register for their Hip Hop Hackathon.
Overall Results
0
Registered Participants
0%
Increase in Social Engagement
$0K
In Donations Raised
0+
Unique Page Visitors
Client:
BreakBeatCode teaches future leaders to code, collaborate and create, opening up a world of possibilities as artist engineers.
With BreakBeatCode, we bring together professionals in music and tech, including singers, rappers, producers, entrepreneurs and tech coaches, to inspire and teach students the skills, habits and mindset they will need to pursue their dreams while creating opportunities to build their social capital.
Challenge:
For their Hip-Hop Hackathon during Philly Tech Week, BreakBeatCode needed help driving student and general-admission registration and managing their Eventbrite page.
Approach:
Working within the existing Philly Tech Week branding, we created a series of social media graphics, captured event-day content, and produced a recap video for BreakBeatCode's network.
Our Process
Social Media Promotion
BreakBeatCode came to us to help with one of the biggest events in the city (Philly Tech Week). We knew that we'd have to spread the word through larger outlets than our social media pages. We submitted these two graphics to be posted on the official Philly Tech Week social media accounts.
Eventbrite Page
We built an Eventbrite landing page and banner to track registrations and sign-ups. Through Eventbrite, we could also send marketing emails to guarantee higher attendance. These emails were sent out in a series from the day of registration to the day of the event.
Event Content Capture
On the day of the event, our media team was on-site to capture content live during each session. This content was used to promote BreakBeatCode's future events via social and email.
